Pawsibilities is an animal primarily focused on cats, located in Skippack, PA. They also run a small, boutique/thrift store that helps fund the rescue.
The thought process behind this project was to be warm, friendly, and fun. No sad animals or Sarah McLachlan songs here. The main starting point for the brand was the fun, retro typeface and warm, soft color palette. From there I established a look with soft photography, big type, and a sense of humor.